Sports spon­soring

BWT in winter sports

With regard to the tradition-​rich world of winter sports, BWT’s main pres­ence is in alpine and nordic skiing.





Pink – the colour of winter sports

BWT has also been involved as a partner in winter sports since 2017. Here, BWT’s presence extends from the breathtakingly steep slopes above the hubbub of the finishing area to the ski-​resort dancefloors. It’s hard to imagine alpine ski racing without BWT, which, in addition to the legendary Hahnenkamm downhill in Kitzbühel,

 also sponsors the SWISS Ski Team and numerous athletes. BWT is also widely represented on the ski jumping and flying hills of the world, where it celebrates multiple successes with its teams and athletes every season. Moreover, BWT is also represented in the national Swiss Ice Hockey Cup.

Apline skiing

Swiss Ski

Since 1904, the Swiss Ski Asso­ci­a­tion Swiss-​Ski has formed the umbrella of Swiss winter sports and relys on our support since the winter of 2018/19. In addi­tion to bibs for races in Switzer­land, perimeter adver­tising and bottle spon­sor­ship for top Swiss athletes such as Beat Feuz, we are Swiss-​Ski’s offi­cial water partner.

Inter­view Beat Feuz

He is currently the best down­hill skier in the world: Beat Feuz. Beat Feuz is also the best down­hill skier of the last season. In Lenz­er­heide in March 2021, he received the small crystal globe for winning the down­hill World Cup for the second time in a row.

We spoke to him last year about goals and plans, as well as his role as a family man.

Hahnenkamm Race in Kitzbühel 

Since 1931, the Hahnenkamm Race in Kitzbühel has been one of the most famous World Cup races in Alpine sports and the Streif is consid­ered the most spec­tac­ular ski run in the world with jumps of up to 80 metres. BWT supplies the legendary KitzRace­Club with the best magne­sium miner­al­ized water and the Streif shines in bright pink.

Ski jumping

BWT jump ski

BWT is the offi­cial jump ski producer. In coop­er­a­tion with Fischer Sports GmbH, BWT has been accom­pa­nying a team on the pink BWT jump ski since 2017. The two compa­nies have a lot in common: BWT and Fischer are both inter­na­tion­ally active and bench­marks in their field. They focus equally on tech­nology and inno­va­tion, meet the highest quality stan­dards and are there­fore extremely successful in water tech­nology and winter sports hard­ware. The basis for a long-​term part­ner­ship is there­fore obvious.

BWT Distance Award

Meter by meter – drop by drop – let’s change the world together!

The BWT Distance Award counts all distances (meters) of the current season achieved in the competition jumps and in the individual competitions. Every 18.000 meters a well is built for the inhabitants of Gambia.

Another successful four-​hills tour­na­ment 2021

for our BWT athletes and the BWT Distance Award 

Ice hockey

Swiss Ice Hockey Cup

Since the 2017/18 season, BWT has spon­sored the Swiss Ice Hockey Cup (SIHC). An involve­ment with ice has long existed as BWT Aqua AT systems deliver the water for producing the required optimal ice quality at numerous Swiss ice hockey stadiums. BWT also supplies the teams with bottled and miner­al­ized tap water. More­over, the BWT logo deco­rates rink-​side hoard­ings and players’ equip­ment.

More BWT sports

BWT in motor sport

From Formula 1 through to hydrogen-​powered racing cars, the colour pink is repre­sented at race tracks around the world.

Read more

BWT in foot­ball

BWT is a proud partner of soccer teams in several coun­tries, whilst…

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BWT in foot­ball

BWT is a proud partner of soccer teams in several coun­tries, whilst…

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